INSIGHTS · UPDATED WEEKLY
Thinking for growth minded operators.
A weekly tip you can try straight away, the stories shaping wellness and hospitality, and longer reads from our work with brands.
Send the rebooking invitation while the feeling is fresh.
Guests are most open to returning in the days straight after a visit. This week, add one personal rebooking link to your post-visit thank you, then compare rebookings with last month.
FEATURED · AI & TECHNOLOGY
What AI Actually Does Well in Wellness Lifecycle Marketing (And What It Doesn’t)
A grounded look at where AI adds genuine value in lifecycle marketing for wellness operators and where the hype still outpaces what is practical today.
ALL ARTICLES
Longer reads.
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Gen Z and Wellness: What the Maximalist Optimiser Cohort Means for Your Business
Read article →: Gen Z and Wellness: What the Maximalist Optimiser Cohort Means for Your BusinessWhat makes the high-spending Gen Z wellness cohort different and how to shape your offer, booking journey and messaging around them.
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Corporate Wellness as a Revenue Channel: The Untapped B2B Opportunity for Wellness Operators
Read article →: Corporate Wellness as a Revenue Channel: The Untapped B2B Opportunity for Wellness OperatorsHow corporate wellness programs can open a steady new revenue stream for spas, studios and retreats and how to package an offer businesses value.
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The $893 Billion Boom: What the Wellness Tourism Surge Means for Operators in APAC
Read article →: The $893 Billion Boom: What the Wellness Tourism Surge Means for Operators in APACWhat the growth in wellness tourism means for spas, retreats and hotels across APAC and where operators can capture more of that demand.
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Why Wellness Brands Are Winning with WhatsApp
Read article →: Why Wellness Brands Are Winning with WhatsAppHow guests now prefer to hear from the brands they trust and how wellness brands use WhatsApp to lift rebookings, loyalty and lifetime value.
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The Longevity Economy: Why Wellness Brands Need to Rethink Their Offer
Read article →: The Longevity Economy: Why Wellness Brands Need to Rethink Their OfferWhy longer, healthier lives are reshaping what guests want from wellness and how to evolve your offer for the growing longevity economy.
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APAC Wellness Consumer Behaviour: 11 Shifts Shaping Booking, Loyalty and Retention
Read article →: APAC Wellness Consumer Behaviour: 11 Shifts Shaping Booking, Loyalty and RetentionEleven shifts in how guests across Australia, New Zealand and Southeast Asia now discover, book and return and what they mean for your brand.
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Email Flows vs. Campaigns: Why Automation Is the Real Revenue Engine for Wellness
Read article →: Email Flows vs. Campaigns: Why Automation Is the Real Revenue Engine for WellnessWhy the right message at the right moment is worth more than any broadcast campaign and how automated flows become a lasting revenue engine.
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The Hidden Revenue Cost of Booking Friction in Wellness Businesses
Read article →: The Hidden Revenue Cost of Booking Friction in Wellness BusinessesThe revenue opportunity between a guest deciding to book and the moment they confirm and simple ways to make booking feel effortless.
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Why Most Wellness Loyalty Programs Fail (And What Works Instead)
Read article →: Why Most Wellness Loyalty Programs Fail (And What Works Instead)What separates the loyalty programs guests love from the ones they forget and how to design rewards that bring guests back again and again.
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“Agent Washing” Why Most AI for Business Isn’t What It Claims to Be
Read article →: “Agent Washing” Why Most AI for Business Isn’t What It Claims to BeHow to tell genuine AI capability from clever branding when choosing tools for your business, so every investment delivers real value.
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The Rise of Membership-First Wellness Models
Read article →: The Rise of Membership-First Wellness ModelsWhy memberships are becoming the foundation of predictable revenue for wellness brands and how to design a model guests are proud to join.
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The “Vibe Marketing” Era and What It Means for Guest Journeys
Read article →: The “Vibe Marketing” Era and What It Means for Guest JourneysHow feeling-led discovery is changing the way guests choose and what the vibe marketing era means for every touchpoint in your guest journey.
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