Archive for the ‘AI & Technology’ Category

A grounded look at where AI adds genuine value in lifecycle marketing for wellness operators and where the hype still outpaces what's practical and safe to deploy today. The wellness industry is being targeted with a significant volume of AI product marketing right now. Booking tools, CRM platforms, email providers and new AI-native startups are [...]

The word "agent" is being applied to everything from a simple chatbot to a fully autonomous decision-making system. This creates genuine confusion for operators trying to make smart technology investments. We break down the spectrum, what's actually viable right now, and how to avoid expensive mistakes. 25%Enterprises that will deploy agentic AI by end of [...]

Australian wellness tourism is having its moment. With new boutique hotels and wellness resorts opening across Queensland, the Gold Coast and the Sunshine Coast and industry research pointing to data-driven personalisation as the defining business strategy for 2026, the pressure on wellness and hospitality brands to deliver personalised guest experiences has never been higher.   [...]