Archive for the ‘Lifecycle & Marketing Systems’ Category

 Email was the dominant lifecycle marketing channel for wellness businesses for a long time, and it remains valuable. But something has shifted in how clients prefer to communicate with the brands they trust and that shift has a platform name: WhatsApp. 98%WhatsApp message open rate (vs. ~22% for email) 68%Repeat customer rate for brands selling [...]

Across Australia, New Zealand and Southeast Asia, the way consumers discover, evaluate, book and return to wellness brands is fundamentally changing. These 11 shifts have direct implications for how operators build their lifecycle systems. $6.3TGlobal wellness economy (2023) 9.1%Projected annual growth, wellness tourism 2024–2029 $893.9BGlobal wellness tourism revenue (2024) Wellness demand across APAC is rising, [...]

Klaviyo data across 183,000 brands shows automated email flows generate nearly 41% of total email revenue from just 5.3% of sends, proving that sending the right message at the right moment is worth more than any broadcast campaign. 18×Higher revenue per recipient from flows vs. campaigns (Klaviyo 2026) 41%Of email revenue generated by just 5.3% [...]

With 86% of Australian consumers enrolled in at least one loyalty program, the issue isn't participation, it's that most wellness loyalty programs feel interchangeable. Here's the architecture that actually works. 86%Australian consumers belonging to at least one loyalty program 88%Health & beauty consumers who use loyalty programs 54%Health & beauty brands that actually offer one [...]