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McKinsey's 2025 wellness research identifies "maximalist optimisers", primarily Gen Z and millennials as 25% of consumers but 40%+ of market spend. Here's what makes them different and why the standard wellness playbook won't work on them. 25%"Maximalist optimiser" share of wellness consumers 40%+Their share of total wellness market spend 56%APAC consumers who have purchased via [...]

The Asia Pacific corporate wellness market is projected to reach $29.37 billion by 2033. For spas, studios, clinics and retreat operators, corporate partnerships represent a high-retention, recurring-revenue channel most are still ignoring. $29.4BAPAC corporate wellness market by 2033 73%Wellness operators reporting increased profitability via corporate partnerships 89%Operators seeing higher member retention through corporate wellness Most [...]

Wellness tourism hit $893.9 billion globally in 2024 — 136% of pre-pandemic levels and is projected to grow at 9.1% annually to 2029. APAC is the fastest-growing region, and the implications for spas, retreats and hotels are profound. $893.9BGlobal wellness tourism revenue (2024) 9.1%Projected annual growth 2024–2029 $290BAPAC wellness tourism market by 2030 (from $188B [...]

Consumers aren't just buying services, they're buying outcomes tied to lifespan, healthspan and how they age. What this means for how wellness operators frame, price and communicate their offer in 2026 and beyond. 84%US consumers who say wellness is a "top" or "important" priority (McKinsey 2025) 94%Chinese consumers who prioritise wellness (McKinsey 2025) $9TProjected global [...]

Most wellness operators focus on marketing spend to grow revenue. The bigger opportunity is in what happens between a potential client's intent to book and the moment they confirm. Friction is killing conversion, silently. There is a moment often invisible in the data of operators who don't measure it where a potential wellness client decides [...]